Just Eat It

We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50 % of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping. They aim to survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling.

“Just Eat It” looks at our systemic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. The film brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

“Dining out” takes on a whole new meaning in “Just Eat It”. After seeing how much of our food is wasted, Grant Baldwin and Jen Rustemeyer, whose previous film “The Clean Bin Project” followed their efforts to live a zero-waste lifestyle, decide to take on a new challenge: to eat only rescued food for six months. “Just Eat It” follows the Vancouver couple as they forgo restaurant meals and quit grocery shopping cold turkey.