Beautifully shot, alternately joyful and horrifying, "Alma" captures the ecological and spiritual cost of meat, dairy, and leather production in the Amazon.

In "Alma", Rouxel continues his visual poetry into the world’s forests and the industries that are destroying them, this time heading to Brazil to explore the devastating impacts of the cattle industry. Here he creates a powerful statement about the global industrial economy and the speed with which virgin forests are being cleared for timber and new grazing land.

The film offers a unique and visually stunning exposition of a colorful cowboy culture and the millions of animals used to satisfy our voracious global appetite for meat and dairy products. In almost-wordless contemplation, the film wanders from forest to pasture to rodeo to slaughterhouse to market to tannery. In essence, "Alma" is a journey into the soul of humanity and a testimony of the damage inflicted by humans on the natural world.

Since 2003, Patrick Rouxel has dedicated his time to making films aimed at raising awareness of deforestation, loss of biodiversity, and the ethical treatment of animals. The multi-award winning "Green" presented a heartrending account of the life of an Orangutan against a backdrop of palm oil production and natural habitat loss.

FILMMAKER'S STATEMENT about his films:

"All my films are about deforestation, loss of biodiversity, animal and human suffering, consumerism and economic development. I like to make them independently, free of all political or commercial interest. They are my way of helping the forest, the wildlife and the victims of human greed. My films are a citizen act driven by empathy and by the guilt of being myself a part of the problem."

Director(s): Patrick Rouxel
Production: Patrick Rouxel, Tawak Pictures
Music: Frédéric Sanchez del Rio
Year: 2010
Duration: 65 min
Our age recommendation: 8
Country of origin: France
Shooting Locations: Brazil
  • This film can be watched for free at the top.
  • This film may be shown free of charge for non-profit purposes.

Further reviews


Main topic(s): Planet Earth
Secondary topics: meat forest
Mentions: deforestation brazil amazon beef destruction leather meat cattle slaughter
Topic Page(s): Planet Earth

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