Home » Films » Project Wild Thing

Project Wild Thing

Reconnecting Kids with Nature
2013 | 79 min | Recommended min. age: 14 y

David Bond is concerned. His kids’ waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors – not like it was back in his day. He decides it’s time to get back to nature – literally. In an attempt to compete with the brands, which take up a third of his daughter’s life, Bond appoints himself Marketing Director for Nature.

Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits – but is Nature past its sell-by date?

Technical data & performance rights

Availability

More informations

BECOME
F — E MEMBER!

Get involved in environmental and climate protection and become part of Films for the Earth.