“Czech Dream” documents the largest consumer hoax the Czech Republic has ever seen. Filip Remunda and Vit Klusak, two of Eastern Europes most promising young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didnt exist.
“Czech Dream” – the Hypermarket for a better life!
The campaign (designed by a renowned advertising agency) involved television and radio spots, 400 illuminated billboards, 200’000 flyers promoting “Czech Dream” brand products, an advertising song, a website, and advertisements in newspapers and magazines.
“Czech Dream” is a funny and provocative look at the effects of rampant consumerism on a post-communist society. “Czech Dream” has also caused some controversy, provoking extreme reactions in the Czech people and media and even being discussed in Czech Parliament.