Fair Traders

Three players in the free market economy assume responsibility for society and future generations: They operate sustainably. The film looks at the careers of successful entrepreneurs in different stages who act locally, nationally and internationally and reconcile market and morality.

"Fair Traders" investigates the question of what an economic model can look like after neoliberalism and shows the attitude of three pioneers who balance day in day out between fair payment within the entire supply chain, organic production and the cost pressure of the free market economy. The film thus opens up a motivating possible way out of an often seemingly hopeless global situation and focuses on ethics and sustainability as factors for success.

The film creates awareness for environmental (agriculture, animal husbandry, etc.) and social issues (homeless people, cotton pickers in Africa, etc.) and uses real examples to show that ecological sustainability, social commitment and successful business are not mutually exclusive. We recommend the film to viewers with an interest in ecological management (especially in the textile sector), fair trade and social responsibility.

The documentary doesn't tell much new about Fairtrade and alternative economic options, but it shows which ways you can go. – SRF

Links & documents

• Official Website

Attachements

• Plakat