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Waste = Food

Cradle to Cradle

Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in nations like China and India.

Waste production worldwide is enormous and if we do not do anything, we will soon have turned our entire planet into one big messy landfill. But there is hope.

"Cradle to cradle" manufacturing and building is a revolutionary concept advocated by German chemist Michael Braungart and the American designer-architect William McDonough. This theory argues that manufacturers' products, when discarded, should either be completely recyclable in the Technosphere or become biodegradable food for the Biosphere.

While fundamentally changing the way we produce and build, these ideas are increasingly being embraced by major corporations and governments worldwide.

Director(s): Rob van Hattum
Production: Madeleine Somer, Karin Spiegel
Actors: Albin Colin, William McDonough, Michael Braungart, John Hoke, Andy Lock, Paul Murray, Timothy O’Brien, Bill Ford, Ding Shufeng
 
Year: 2007
Duration: 50 min
Our age recommendation: 16
Language (audio): English
Country of origin: Netherlands
Shooting Locations: Switzerland, Germany, China, United States
 

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Tags

Main topic(s): Upcycling, Recycling + Waste
Secondary topics: circular economy recycling
Mentions: Ford Nike cradle to cradle concept waste problem pollution recycling biodegradable textiles textile industry compostable textiles intelligent product systems waste waterproof books washable ink downcycling upcycling eliminating toxics
Topic Page(s): Innovation Upcycling, Recycling + Waste The best films on clothing and fast fashion

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