Project Wild Thing
Reconnecting Kids with Nature
David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally. In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature.
Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is Nature past its sell-by date?
|Script:||David Bond, Ashley Jones|
|Production:||Green Lions, Ashley Jones|
|Actors:||Leo Murray, David Bond, Michael Depledge, Susan Greenfield, Jay Griffiths, Geoffrey McMullan, Simon Middleton, George Monbiot, Agnes Nairn, Chris Packham, Jaak Panksepp, Chris Rose, Michael Wolff, Helen Bond|
|Our age recommendation:||14|
|Country of origin:||United Kingdom|
|Shooting Locations:||United Kingdom|
|Screening rights:||First Hand Films ()|
David Bond's engaging and thoroughly admirable film is a record of his attempt to reconnect his own children – and indeed all of Britain's children – with nature. – The Guardian
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