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Project Wild Thing

Reconnecting Kids with Nature

David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally. In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature.

Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is Nature past its sell-by date?

Director(s): David Bond
Script: David Bond, Ashley Jones
Production: Green Lions, Ashley Jones
Music: Bagatelle Music
Actors: Leo Murray, David Bond, Michael Depledge, Susan Greenfield, Jay Griffiths, Geoffrey McMullan, Simon Middleton, George Monbiot, Agnes Nairn, Chris Packham, Jaak Panksepp, Chris Rose, Michael Wolff, Helen Bond
 
Year: 2013
Duration: 79 min
Picture format: 16:9
Our age recommendation: 14
Language (audio): English
Country of origin: United Kingdom
Shooting Locations: United Kingdom
 
Screening rights: First Hand Films ()

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Main topic(s): Consumption + Alternatives
Secondary topics: population food forest bicycle footprint marketing courage postconsumptionism urban development forest health growth activism
Mentions: children marketing nature outdoors computer tablet depression campaign media
Topic Page(s): Consumption + Alternatives

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