Just Eat It

A Food Waste Story

Official film description

We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences.

Featuring interviews with TED lecturer, author and activist Tristram Stuart and acclaimed author Jonathan Bloom, "Just Eat It" looks at our systemic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. "Just Eat It" brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

"Dining out" takes on a whole new meaning in "Just Eat It". After seeing how much of our food is wasted, Grant Baldwin and Jen Rustemeyer, whose previous film "The Clean Bin Project" followed their efforts to live a zero-waste lifestyle, decide to take on a new challenge: to eat only rescued food for six months. "Just Eat It" follows the Vancouver couple as they forgo restaurant meals and quit grocery shopping cold turkey. They troll supermarket cull carts and rejected produce at the local farmer's market, and set aside the "ick" factor as they dive into industry dumpsters. What they find is shocking: truckloads of perfectly edible food destined for the landfill.

Further reviews

Hugely entertaining… will leave audiences gobsmacked. – Variety

A welcoming and highly accessible documentary... Fantastic! – The Arts Guild

Compelling and inspiring. – Digital Journal

Review "Variety"

Best Documentary – Leo Awards

Best Documentary Director – Leo Awards

Best Documentary Musical Score – Leo Awards

Audience Award – CPH:DOX

VIFF Impact Award – Vancouver International Film Festival

Emerging Canadian Filmmaker & Top 20 Audience Choice – Hot Docs

People’s Choice Award – Calgary International Film Festival

Best Canadian Documentary – Edmonton International Film Festival

Must See BC Winner & Runner Up Most Popular Documentary – Vancouver International Film Festival

Best Canadian Feature – Planet in Focus

2015 Festival Choice – One Earth Film Festival

Best Environmental Film – Sedona International Film Festival

Grand Jury Prize – Yale Environmental (EFFY)

Best Documentary – Lake Erie Arts and Film Festival

Technical information and screening rights...

Director(s): Grant Baldwin
Script: Grant Baldwin, Jenny Rustemeyer
Production: Jenny Rustemeyer
Music: Grant Baldwin
Actors: Grant Baldwin, Jenny Rustemeyer, Dana Gunders, Jonathan Bloom, Tristram Stuart, Nick Baldwin, Delaney Zayac, Harold McClarty
Year: 2014
Duration: 74 min
Language (audio): English
Language (subtitles): French, Italian, Spanish
Country of origin: Canada
Shooting Locations: Canada, United States
Screening rights: Films Transit International Inc. () | FoodWasteMovie ()

More information...


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Main topic(s): Global Food
Secondary topics: meat food waste
Mentions: food waste food waste trash dumpster diving eat farm supermarket
Topic Page(s): Global Food

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